5 reasons to use Google Webmaster Tools

As you will know, if you have been reading the blog for a while, I am a fan of Google Analytics.  The insights it can give you into who is visiting your website can be so helpful in planning your next moves, whether that’s a marketing campaign or writing your next blog post.  However I am also a fan of Google Webmaster Tools.  So, what’s the difference?

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Where are my blog visitors coming from?

What content drives people to view my site?

Analytics can show you quite a lot of detail about where visitors to your site are coming from – and therefore, of course, what you need to be doing more of!  The examples I will work through here all come from Google Analytics.  However there are other Analytics programs out there!  [Read more...]

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Playing with AppSumo – what can it do for you?

New tools for the blog this week

I took a longer than usual summer break this year and really appreciated it. This technology stuff can wear you out if you don’t take care. Now I’m back and it’s time to freshen up the blog and get going with regular posts again. So it’s been great to try out these new tools from AppSumo this week. [Read more...]

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